Performance Chino: Hurdles
BODEGA partnered with IZOD (PVH Corp) looking to “turn the page” and create a new voice for the iconic American brand as they introduce performance apparel. Pivoting from the established “lifestyle” approach toward a problem/solution sell, we recruited doubles tennis superstars and 16x Grand Slam Champions the Bryan Brothers.
BODEGA wrote, boarded, produced and edited the action-comedy campaign, supervising production from development through final delivery. These spots have been a huge success for IZOD and the brand has seen major growth since the launch.
Challenged with making audiences rethink what the web can be, BODEGA conceived and produced this spot for Microsoft and their revamped browser built for touch. It stars director Adam Reid’s son Theo as he discovers the world of touch all around him. BODEGA handled every aspect of production and post including the original score.
No Side Effects
BODEGA partnered with intimate apparel brand Warner’s to create this on air campaign for their revolutionary “No Side Effects” Bra. We wanted to make a bra commercial that was honest. It stars real women who can relate to bra-blems like “Sleevage”. BODEGA handled every aspect of production and post on this project.
Just like That
BODEGA director Adam Reid created the very personal film as a gift for his real life wife Nell. It became the first national spot for the Jewish matchmaking site.
Director Adam Reid led this national campaign for Grey NY as a re-launch for Nestlé’s frozen food brand. The campaign, which stars real life night nurse Elizabeth Ryan doing what she loves, was a social media hit and a big pivot for Lean Cuisine who saw sales soar after the launch.
Ken Bone's Fifteenth Minute
Ken Bone was the star as 67 Million people watched the 2016 Presidential Debate and IZOD and PVH created a viral video sensation beyond their expectations when the Ken Bone film was released. From local and national news coverage to millions of hits and shares, this video captures the excitement that ultimately showed how a viral video sold a fashionably outdated product to millions overnight. Over 200 articles featured the internet sensation and the video was repurposed by CNN Money. The video was getting 6000 views/hour upon release and earned media garnered 1.7 billion impressions, while the PVH #myvote2016 outperformed all hashtags by 5x and became on of Twitter’s most successful promotions of the year.