On Your Mark
Amazon presented Director, Lindsay Daniels with the challenge to visually explain and expand the viewers perception of the new fire HD. This tricky and fun spot shows how the Amazon fire HD will meet your entertainment and online needs at every turn. The team designed and built a custom set and camera path that enabled us to shoot all the effects, scale changes and gags in camera with seemingly one camera move. Lindsay Daniels had to choreograph all environments with the devices and screens in mind to seamlessly piece together the many features of the new tablet.