IZOD Performance Chino: Hurdles
Directed by Adam Reid
Bodega partnered with IZOD (PVH Corp) looking to “turn the page” and create a new voice for the iconic American brand as they introduce performance apparel. Pivoting from the established “lifestyle” approach toward a problem/solution sell, we recruited doubles tennis superstars and 16x Grand Slam Champions the Bryan Brothers.
Bodega wrote, boarded, produced and edited the action-comedy campaign, supervising production from development through final delivery. These spots have been a huge success for IZOD and the brand has seen major growth since the launch.