IZOD “KEN BONE’S FIFTEENTH MINUTE”

Directed by Adam Reid

Ken Bone wore a red IZOD sweater to the second presidential debate and the rest is internet meme history.

Only a day after the debate IZOD (PVH Corp.) challenged Bodega filmmaker and Executive Creative Director Adam Reid to harness the power of Ken’s sudden fame as a force for good.

Bodega handled all aspects of concept through delivery and only a few days later released the film “Ken Bone’s Fifteenth Minute” on the IZOD YouTube channel. In the first five days of the campaign, media outlets wrote 168 total articles including coverage from ABC, CNN, Good Morning America, Fortune, Forbes, Adweek, and The Hollywood Reporter. With a zero dollar media spend, IZOD received a reach of 800,000,000 impressions that would have cost the brand an estimated 42 million dollars had they purchased them.

 
Agency: BODEGA
Client: PVH
Product: IZOD
ECD/Director: Adam Reid