MICROSOFT/GLOBAL CITIZENS “ANTHEM”

Working with Microsoft we created a film detailing Global Citizen’s mission to end extreme poverty and inequality around the world by encouraging people to act. Notes Microsoft Director, Brand Strategy Dave Holloway, “I’ve been proud to work with Northern Lights for 20 years. There have been documentaries, big budget TV spots and some of the biggest live events in the world. But I don’t think I’ve ever presented them with a challenge like this…create a video in less than 36 hours, with the footage on a drive stuck in a different city due to an epic snowstorm. Northern Lights was unfazed, and the result was magic. The team produced something that tallied over a million views in just the first day. It doesn’t get more gratifying than that.”

 
Agency: BODEGA
Client: Microsoft
Creative Director: David Gioiella