NBC/MAZDA “DRIVE FOR GOOD 2016”

Directed by Adam Reid

BODEGA conceived and produced this co-branded documentary spot for NBC Universal and Mazda. Starring Jill Flint and featured as part of NBC’s prime-time Christmas in Rockefeller Center tree lighting special, we shine a spotlight on My Block, My Hood, My City – a non-profit organization that provides Chicago youth with new experiences, exposing them to possibilities beyond their own communities.

 
Agency: NBC CIA
Client: Mazda
Director: Adam Reid