The Emmy winning NBC Sports Olympics team reached out to BODEGA to create a regional marketing campaign for the 2016 Rio Olympics. They asked us to develop a series of spots that introduce Olympic athletes to their hometown fans. Working collaboratively with NBC Sports and our sister companies Northern Lights, Mr. Wonderful and SuperExploder we concepted and produced over 100 spots that are currently airing across the country on NBC affiliate stations.

Agency: BODEGA
Network: NBC Sports
Show: Olympics
Creative Director: Haley Geffen