NBC SPORTS “SUNDAY NIGHT FOOTBALL OPEN 2016”

BODEGA and NBC Sports Group collaborated for the fifth consecutive NFL season to create the opening for “Sunday Night Football”, the most watched show in television history. The open, sponsored each year by Verizon, features Carrie Underwood performing a brand new theme song.

 

The average weekly viewership exceeded 20 million fans and consistently drives the highest, non-Super Bowl, per unit commercial buys for NBC.

 
Agency: BODEGA
Network: NBC Sports
Show: Sunday Night Football
Director: Tripp Dixon
Creative Directors: Haley Geffen & Adam Reid