NBC SPORTS “THURSDAY NIGHT FOOTBALL OPEN”

Directed by Tripp Dixon

This open features Grammy-winning a cappella group Pentatonix. The band rearranged their hit song “Sing” to create “Weekend Go”.  The open was an on-air and social media success, as TNF consistently garnered the top spot in weekly cable ratings.

 
Agency: BODEGA
Network: NBC Sports
Show: Thursday Night Football
Director: Tripp Dixon
Executive Creative Director: Adam Reid