Directed by Mr. Wonderful

When Puma asked the question “What are you training for?” who better to answer than New England Patriots Wide Receiver Julian Edelman. And when NBC Sports needed an idea and execution to tie it all together, Mr. Wonderful answered the call. In this explosive ten second disruptor for Puma we designed and directed Julian performing a variety of workout routines in a stylized 3D stadium environment.

Agency: Mr. Wonderful
Network: NBC Sports
Client: Puma
Director: Mr. Wonderful