PLATFORA “AUTO TRADER”

Directed by Mark Littman

What is Big Data and why do I care? 
In this docu-style film, BODEGA director Mark Littman captures a seemingly complicated idea in a very accessible way.  And we witness how Platfora’s visualization and analytics tools enabled Cox Automotive to make sense of mountains of real-time inputs to respond instantly to their customers during the Super Bowl.
 
Agency: BODEGA
Client: Platfora
Director: Mark Littman