PRUDENTIAL “REASONS”

Directed by Adam Reid

BODEGA Director Adam Reid developed the concept, approach and style for this ongoing series that deals head on with sensitive issues such as aging, and chronic illness. This film features real women taking part in a group discussion and finding themselves changed in the process. The piece ran as a cinema spot for AMC movie theater audiences nationwide.
Winner 2016 “Best In Show Award” for The Financial Communications Society.

 
Agency: Prudential
Client: Prudential
Director: Adam Reid