NBC SPORTS/SONIC “TURN RIGHT”

Directed by Gary Keenan

Mr Wonderful collaborated directly with Sonic’s marketing team on this co branded campaign as part of Sonic’s sponsorship of NASCAR on NBCSN. Paying Homage to Sonic’s iconic commercial spots, we introduced 2 new characters, the hapless driver and his equally incompetent Crew Chief. The comic duo promote both Sonic’s Summer offerings and key events on the NASCAR calendar in a quirky exchange of stock racing dialogue.

 
Agency: BODEGA
Network: NBC Sports
Client: Sonic
Director: Gary Keenan