USA “Suits/Lexus: Empowered Style Vignette”

Directed by Adam Reid

BODEGA partnered with USA Network on this co-branded spot for Lexus, featuring USA Suits star, Sarah Rafferty as she introduces the USA Empowered Style video series. The spot features Sarah describing her style both on-camera in her role and suits and in life as the interview is intercut with footage of the new Lexus as it navigates through the streets of HoHo NYC. Sarah introduces the idea of Empowered Style and leads the viewer to the USA Suits 7 part web series featuring Sarah interviewing leading NYC fashion, food and drink.

 
Client: USA
Director: Adam Reid