Directed by Haley Geffen

Ferrara and OxiClean came to Bodega and Director Haley Geffen to refresh how they approach consumers and bring more realism to the Oxi brand. Fittingly they had received a letter from an actual consumer who had a great story to tell… in Franklin County, Kentucky.


Geffen took a docu-style approach and filmed the team over the course of several days to tell a heartwarming story about equipment manager Sam Brough who saved money by using Oxi products, and in turn created an enormous sense of pride within the school and community.

Agency: PureRED | Ferrara
Client: OxiClean
Director: Haley Geffen