“ALL TOGETHER NOW” CAMPAIGN
Peacock
This project was a Northern Lights Family collaboration with BODEGA providing live-action production, Northern Lights handling editorial, color and finishing and SuperExploder covering sound design and audio mix.
In addition to the hero spot above, we also produced a slate of broadcast deliverables and social media content for TikTok and other platforms.
The campaign features several NBC, Bravo and Universal Studio celebrities, including The Voice’s Gwen Stefani, Watch What Happens Live’s Andy Cohen, Saturday Night Live’s Kenan Thompson, Brooklyn Nine Nine’s Terry Crews and Craig Robinson, and Late Night’s Seth Meyers. It’s set to the Beatles’ classic track, “All Together Now,” covered by Outkast’s André 3000.
Peacock added more than 5 million paid subscribers in the quarter after this campaign was released, to top 20 million! And our work was featured as a Hot Spot in the Promax Daily Brief.