Directed by Haley Geffen

BBC America’s Ad Sales team suggested that we blow up a Mercedes AMG Wagon and turn that visual into a spot. They had to twist our arm … but our dreams of blowing up a 200k car didn’t exactly happen. What did happen was a Promax Gold award winner that tells this co-branded story of a soccer mom who veers off course on her way to spin class to test the torque on her new AMG Wagon. 

Agency: BODEGA
Network: BBC America
Client: Mercedes Benz
Director: Haley Geffen