Directed by Adam Reid

Agency: BODEGA
Client: PVH
Product: IZOD
ECD/Director: Adam Reid

Ken Bone was the star as 67 Million people watched the 2016 Presidential Debate and IZOD and PVH created a viral video sensation beyond their expectations when the Ken Bone film was released.  From local and national news coverage to millions of hits and shares, this video captures the excitement that ultimately showed how a viral video sold a fashionably outdated product to millions overnight.  Over 200 articles featured the internet sensation and the video was repurposed by CNN Money.  The video was getting 6000 views/hour upon release and earned media garnered 1.7 billion impressions, while the PVH #myvote2016 outperformed all hashtags by 5x and became on of Twitter’s most successful promotions of the year.