Directed by Adam Reid

Agency: NBC CIA
Client: Mazda
Director: Adam Reid

BODEGA conceived and produced this co-branded documentary spot for NBC Universal and Mazda. Starring Minnie Driver and featured as part of NBC’s prime-time Christmas in Rockefeller Center tree lighting special, we shine a spotlight on Brae’s Brown Bags – a charity created by 11 year-old Braeden Mannering. The spot was ranked Ad Age’s #3 most effective holiday commercial for 2014.