Microsoft AI “Empowering Transformation”

Directed by Adam Reid

Agency: BODEGA
Client: Microsoft AI
Director/Writer: Adam Reid

We were challenged to create an anthem film about Microsoft AI for the audience at Microsoft Inspire and beyond. The goal was to shine a spotlight on the breakthrough work being done by people and organizations using AI across the enterprise and for social good. 


We were asked to make something that will show what’s possible, and more than anything, reinforce the core value at Microsoft that artificial intelligence is a powerful tool when combined with human ingenuity, and this is only the very beginning.