Agency: PureRED
Client: OxiClean
Director: Haley Geffen

Ferrara and OxiClean came to Bodega to refresh how they approach consumers and bring more realism to the Oxi brand. Fittingly they had received a letter from an actual consumer who had a great story to tell… in Franklin County, Kentucky.


We took a docu-style approach and filmed the team over the course of several days to tell a heartwarming story about equipment manager Sam Brough who saved money by using Oxi products, and in turn created an enormous sense of pride within the school and community.