Prudential “On the Move”

Directed by CoLab / HU_SH

Agency: Prudential Financial
Client: Prudential
Director: CoLab / HU_SH

We worked with Prudential’s Global Investment Management’s internal marketing team to create an animated spot as part of their ongoing ALPHA campaign.  This commercial highlights  PGIM’s unique perspective on how long term structural trends and rapid middle class population  changes are shaping  unique opportunities for investment in Emerging Markets. The Alphas which symbolize excess returns above the EM benchmark lead the way in this high-energy piece featured on B2B platforms such as Bloomberg Television and CNBC.