Publix “Just Like You”

Directed by Lindsay Daniels

Agency: 22squared
Client: Publix
Director: Lindsay Daniels

Grocery shopping is a highly personal experience. It’s more than just a chore to check off the to-do list. It’s a series of decisions that determines how a person and their family eat for the week ahead. Trusting the quality of food and selecting the items that are exactly what you want is a significant part of the shopping experience. But shopping with care and consideration takes time, which people with busy lives and families often don’t have to spare. That is why Publix extends its famous customer service and brings it all to you. Literally.