Round Table Pizza “Algebra Test”
Directed by Matt Pittroff
This campaign is part of a larger rebrand for Round Table Pizza including a new logo, new packaging, and new stores. The work was shot entirely on a stage in LA. Building sets vs. using an actual location was a function of two things: one of the restaurants featured in the campaign does not exist yet, and the spotlight lighting gag required far more headroom than any location would have provided. Shooting the food was like painting a motion still life (if that is such a thing?). Matt loves projects that fire on all cylinders. The cast, the production design, the lighting, the edit all have to come together perfectly just as they did here.