Shell “Fuel For Thought”

Directed by Mike G.

Agency: JWT Atlanta
Client: Shell
Director: Mike G.

Shell’s new V-Power Nitro+ Premium Gasoline needed a premium tv spot. So, director Mike G and the team choreographed the camera, spokesperson Brent Bailey, helpful Shell Ninjas, special effects gags, and visual effects placement all into a 30 second techno dolly motion control move through four massive set pieces. Right after the spot, a side-by-side video will play to give you a look behind the scenes as all of the pieces came together for our tenth (and hero) take. Stay tuned at the end for a cameo of director Mike G. Check it!