Toyota “Away Game”

Directed by Juergen Bollmeyer

Client: Toyota
Director: Juergen Bollmeyer

The challenge for this spot was to position the Toyota Corolla as the perfect vehicle for the early 20s to early 30s African Americans who are moving into established adulthood, but not ready to settle down just yet – to explore and discover new and exciting experiences, both on and off the beaten path.
The main idea behind “Away Game” was that the only way to win in the game of life is to drive out of your comfort zone into unknown territory. Why? Because when you up your away game, there’s no limit to where the road can take you.