Van Heusen “UFC Flex”

Directed by Adam Reid

Agency: PVH Marketing Group
Client: Van Heusen
Director/Writer: Adam Reid

BODEGA teamed up with Van Heusen to flaunt their FLEX line of stretch fabric menswear with UFC Champions TJ Dillashaw and Stephen Thompson. Ad Age called it “EPIC”.


From initial creative through post production, pound for pound, this campaign was a knockout for the brand.


We’d like to say that no one was hurt making this commercial, but that’s simply not true.