Agency: BODEGA
Network: NBC Sports
Show: Sunday Night Football
Director: Tripp Dixon

Working together with NBC Sports, Bodega finished their 6th straight Sunday Night Football Open, continuing to set the bar creatively in sports television, with the highest rated sports telecast.


The 2017 open features Carrie Underwood performing an updated theme song that originated in the 2016 version. This year’s open continues to break the million mark in social media viewership, with the Sunday Night team posting it weekly across Facebook and other platforms.


Average weekly views exceeded 20 million fans, the highest non-Super Bowl, per unit commercial buys for NBC. SNF is consistently the most watched show on television.