NBC SPORTS “THURSDAY NIGHT FOOTBALL OPEN”

Directed by Tripp Dixon

Agency: BODEGA

Network: NBC Sports

Show: Thursday Night Football

Executive Creative Director: Adam Reid

Director: Tripp Dixon

This open features Grammy-winning a cappella group Pentatonix. The band rearranged their hit song “Sing” to create “Weekend Go”. The open was an on-air and social media success, as TNF consistently garnered the top spot in weekly cable ratings.

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